Where Premium Brands Come To Grow
WHERE PREMIUM BRANDS COME TO GROW
If you’ve worked with ads agencies before, you’ve probably clocked something most of them won’t say out loud: Meta and Google weren’t built for premium brands. They were built for the masses. The optimisation algorithms, the campaign structures, the bidding logic – every bit of it is engineered around volume. Which means when you run […]
If you’re a premium eCommerce founder and your Meta ads aren’t converting the way they should, I want you to read this before you fire your agency, redo your creative, or pay for another expensive course on hooks and angles. Because in my experience working with premium brands every day, the reason your ads aren’t […]
Facebook Ads Not Converting? The 2026 Diagnostic for Premium eCommerce Brands Hands up if your Facebook ads have stopped converting and you’re quietly losing your mind… Look, using Facebook ads has been a tried-and-true growth lever for eCommerce brands for years now. But it’s never without issues along the way. I often joke that a […]
Everyone in Australian retail right now is having one of two conversations: “it’s quiet” or “what sale should we run next?” Our clients are having neither. They’re up year-on-year, they’re not heavily discounting, and they’re not throwing more money at ads. This episode unpacks exactly why – and what the brands who are quietly winning […]
If you’ve been building a premium eCommerce brand for a year or two — or three, or four — and you’re doing all the things you’re supposed to be doing, and growth is still stubbornly, frustratingly flat, I want to offer you a reframe. The problem is almost certainly not your content quality. It’s not […]
Open ChatGPT right now and type: ‘What are the best [your product category] brands in Australia?’ Read the answer carefully. Not just whether your brand appears — but which brands do appear, what reasons are given, and what the language of the recommendation tells you about what AI systems value. If your brand is in […]
There’s a step in the premium buyer’s purchase journey that almost no marketing advice acknowledges — and it happens right in the middle of your sales funnel, in the five minutes between clicking your ad and deciding whether to buy. It’s called the validation search. And once you understand it, you’ll see your entire marketing […]
ChatGPT Just Became a Shop. Is Your Brand Actually in It? Shopify just put your products in front of 880 million ChatGPT users. Here’s why most of them still won’t find you. Three weeks ago, every eligible Shopify store became discoverable inside ChatGPT by default. No app, no setup, no ad budget required. Your products […]
Why Temu’s Growth Is Good News for Premium eCommerce Brands Something interesting happened at the REED Gift Fair in Sydney back in February. An Australian representative of Temu — yes, that Temu — was doing the rounds of exhibitor stalls, pitching premium brand founders on the idea of listing their products on the platform. […]
If you’re running paid ads for a premium eCommerce brand and your ROAS isn’t scaling the way it should — or you’ve been posting consistently for years and growth is still flat — there’s a very good chance the problem isn’t where you’re looking for it. In this episode of The Brand Marketing Show, I’m […]